Album Release Timeline – Songwriting

Album Release Timeline – Songwriting

MusoZone - Album Release Timeline Songwriting

Step 1 – Songwriting

Before you can start creating anything, you need to know who you are as a band or artist and who your end customer will be. You’re in this business to create music because that’s what you love to do, but you also need to make some sales if you’re going to have a self-sustaining career and be in a position where you can keep creating, otherwise you may find yourself repeatedly returning to day jobs and feeling frustrated that you haven’t made any progress.

So be clear about who you are and who you’re selling to. You’re going to be looking for your true fans so don’t send out a confusing message where your band songs, personalities and image are clashing, otherwise you’ll find it more difficult to find your ‘tribe’.

Once you know where you’re headed, spend a couple of weeks studying your musical niche and finding out who the key bands are in your field. Study their image, band persona, musical arrangements, set lists, performances, etc. Absorb everything and become more expert in your genre. Then start your writing process.

The idea is not to emulate, but to innovate – move your chosen genre of music forward by adding something of yourself to it. Be careful not to lose track of your original destination though, you still want to appeal to the same fan base with your finished output.

Not everyone can be good at everything so you may need your first team member here. If you’re not a strong writer then find a co-writer to help develop the songs with you. Maybe it’s one of your bandmates or maybe it’s someone who has no connection to your band at all (see Elton John / Bernie Taupin). The key objective should be getting the best songs together that you possibly can. Keep notes of who contributed what so that there are no disagreements later.

Be ruthless with your song selection. Keep writing and rewriting. If there are any lyrics that you are unhappy with, get rid of them. Keep working until you are happy with what you have. Take a break and listen with fresh ears. Get second opinions from trusted friends and family.

I strongly recommend that you go for longevity by crafting an album rather than only developing singles. Try not to go with throwaway album tracks, make everything stand out as much as possible. It’s a tough market out there. You may be revered in your home town but if you’re going to compete on a world stage, you need to up your game and have a world class product to sell.

Don’t rush this process. If it takes longer than the time you’ve allocated then shift your schedule. It’s important to have the best songs that you possibly can.

*Did you know that a song can be worth anywhere between £100-£100,000 during it’s lifetime. Give yourself the best possible chance of success by crafting strong songs for your album.

Album Release Timeline – Introduction

Album Release Timeline – Introduction

MusoZone - Album Release Timeline Introduction

A band’s career is built around album releases. This applies whether you’re on a label or self-releasing. It’s roughly a one year cycle that includes a short break inbetween that’s repeated annually for each new release. There are some newer business models whereby artists just release singles but our advice is that unless you’re a DJ/Producer, if you want to build a sustainable career and a strong following you’re best to concentrate on album campaigns (if you just want to release singles then these tips will work for you too so keep reading).

For many artists, uploading an album to iTunes as soon as it’s created and then annoucing it on Facebook is their entire campaign and then they’re dissapointed that it didn’t achieve sales. Do you know what to do during your release campaign to improve your chances of success? Are you:

  • not sure how to correctly promote your music
  • tired of releasing your music and it not getting any attention
  • wanting to earn back some of the money you’ve spent in recording studios
  • not quite sure how the industry works

Then this site is for you!

Here you’ll get a basic overview of how a record label carries out an album campaign. It may seem like a long process but there are tried and tested reasons behind this. You put a lot of effort into creating your album, so your carefully crafted music also deserves a carefully crafted release campaign to get the best out of it, maximise it’s potential and grow your fan base. Some of the things you’ll learn:

  • the timeline of the campaign
  • when to promote to industry and when to promote to fans
  • what to do to build a sustainable income from your music

This may seem like a long-winded process but as you get into it you’ll start to realise that there’s a lot to be done and you’re going to be very busy every week. This workload would normally be handled by various record label departments. Don’t try to do everything alone if you want a high quality end result, gather a team of experts around you, especially if you’re not a strong songwriter, graphic designer, copywriter, etc.

As you progress through the training and plan your own release, you’ll see which team members you’re short of. Most of the time success comes from teamwork and putting the right team together around you is a valuable skill. No entrepreneur finds success alone and it’s the same for bands and artists.