How To Find Your 1000 True Fans

How To Find Your 1000 True Fans

Unless you’ve been living under a rock for the past decade then you’ll have undoubtedly heard of the 1000 True Fans business model as first written about by Kevin Kelly on his blog The Technium. The premise is that dedicated fans will buy everything that you release and therefore you only need 1000 dedicated fans to operate a sustainable music career.

It’s a formula that’s been tried and tested many times in the decade since, in all online businesses not just music. There are some great success stories too. But where do you start when it comes to finding your own 1000 True Fans?

One thing that many Independent artists are still not doing is thinking internationally. These days it’s easy to reach fans across the globe – the majors no longer have the monopoly on this with their huge marketing budgets and massive release campaigns.

Google Keyword Tool

If you don’t have a Google Adwords account then it’s easy to set one up for free. First create your account then in your admin area look to the top right of the screen and you’ll see a spanner icon. Click this to open a dropdown menu and select ‘Keyword Planner’ top left. Type in a search term that people may use to look for your style of music, then hit the Get Started button. Here’s where the fun begins – you’ll be able to see which terms people are actually searching for. Try a few ideas and save the best keywords. The higher the search volume and the lower the competition, the better for you. Now you can really start to drill down and find out where your audience are. Try searching the same keywords across different countries by selecting different locations in the top menu. You’ll soon start to get an idea of where to run your next marketing campaigns.

Once you have a good list of keywords, you can use some of them across your website pages to improve your chances of being found in Google searches (called onsite SEO). You could also choose to run an Adwords campaign to put your music in front of the correct audience. This is a whole topic on it’s own that will be covered in another post.

Digital Sales Reports

Another great place to look is your own sales reports. You may browse each month out of curiosity and then close the documents but your digital download reports can really help you to find out where your fans are to help structure your next release campaign.

See which countries and stores in particular are popping up frequently and add these to your marketing plan. You could look at targeting these countries in your Adwords campaign.

Download Store Insights

It’s a sightly older document now but this report from Spotify gives a fascinating insight into which genres are favoured by which countries. If you’re interacting online with your fan base then global borders become unimportant so use data like this as part of your campaign to further narrow down which countries your fans could be residing in.

There’s a lot more you can do that we’ll cover in future articles but this is a great way to start identifying where fans of your style of music reside.

What To Include On Your Onesheet

What To Include On Your Onesheet

What Is A Onesheet

A Onesheet is an A4 document that basically lets any promoters, venues and press guys see all of your important information at a glance. Usually it’s created / updated to promote your new release and accompanying tour. The document is usually saved as a PDF since these files are small enough to email out and can be easily printed if necessary. Don’t worry about how to create it, check out our previous post on creating free graphics and use the A4 or Letterhead templates at canva.com to get started.

What You Need Before Starting Your Onesheet

If you have an album release ready to go then you should have already thought about the look and feel of the visuals and have created them ready for launch. If not then you need to do that first in order to keep everything consistent across your release campaign. You’ll need your up to date band photos, your release artwork and your current logo design. All of these will need to be added to the top of your Onesheet. You’ll also need your updated biog, tracklisting, finalised tour dates and team contact details.

Onesheet Information

Decide how you would like your Onesheet to be laid out and add your image, logo and release artwork. The headline is usually the album name and release date.

One the left add a brief Biog – don’t add sensationalist things here, just keep it to the point. Journalists need facts, not hype. Next add half a dozen press or industry quotes (which you should be gathering constantly). Next add the key markets that you’ll be targeting during your promotional campaign, i.e. the countries where you’ll be running paid marketing campaigns or visiting on your tour. Do your research beforehand to find out where your main fan bases are. Below this, add ‘For Fans Of’ and list two or three major artists that you are similar in style to.

Next list your key achievements to date as bullet points – this can be sold out gigs, radio interviews, tv appearances – something to show that you are a band that ‘s active and growing. At the bottom add your team contact details and your website address.

On the right hand side of the page you can add the tracklisting details of your album, the release metadata (title, release date, genre, label name, etc.). Highlight your top three tracks here so that journalists can jump straight to the album highlights, they have limited time available.  Finally, add your tour dates. Sometimes it’s necessary to go onto a second sheet but try to keep to one sheet of A4 if you can.

If you’re doing a general media Onesheet for your website press page then as your headline, add in details of the genre you play in and skip adding the release info, i.e. artwork, metadata and tour dates.

If you use canva.com then you’ll be glad to know that your documents are all saved so that you can go back and edit them at any time. If you’re really not keen on making your own Onesheet then check out the Promotion section of our marketplace

Create High Quality Graphics For Free

Create High Quality Graphics For Free

As musicians we have to wear a lot of hats and quite often there is very little financial return for what we do. To assist with your music career, I’m going to be presenting you with a number of free or cheap options for getting your graphic design done.

One of the best free resources to become available in the past few years is canva.com I strongly recommend creating an account here. Canva have a range of pre-made templates available including release artwork, social media headers, newsletter templates and more. Many of their images are available for free although it is very easy to import your own graphics and images so that you can create something completely original.

All of your designs are saved in your Canva account which makes it easy for you to do edits and to regularly renew and update the graphics on your website and social media accounts. The files can easily be exported as .png or .jpg options. As an added bonus you can download the Canva app onto your phone and develop your artwork while you’re sitting on the sofa or travelling to work on the bus.

Another free and useful tool is the Pixlr Editor at Pixlr.com. This is an online editor is similar in style to Photoshop. Here, you can create original graphics in layers which gives you a lot of scope if you’re more experienced in graphic design. Pixlr o-matic allows you to add filters to images which can give a more professional edge. You can always develop your images in Pixlr and then import them to Canva in order to add high-quality text. Pixlr and o-matic also have app options.

Your phone is the perfect tool for snapping your own photography to use on artwork. Use the default camera or for more control over settings, download ProCam4, Hydra, Camera+ or ProCamera. Choose outdoor shots for natural lighting or get creative indoors with stage lighting, lamps and whatever else you have to hand.

If you really don’t have time for developing your own graphics or feel that you are not making progress and coming up with good results, you can also try the MusoZone marketplace. The marketplace features a growing number of professional graphic designers who can create artwork for you cheaply. Here you can find logos, release artwork, headers, press packs and more.

Whatever you’re looking for there will be something to suit your budget and personal taste.